A 90-day game plan to stabilize your venue’s bookings

Days 1–7: Get a clear baseline

You can’t improve what you can’t see. The first week is about understanding where you are today.

Block a couple of focused hours (or one morning) to gather the following numbers.

• Current weddings booked by year (this year and next).
• Inquiries received last month and how many became tours.
• Tours last month and how many became bookings.
• Average response time to new inquiries (even if it’s just an estimate).
• Total Google reviews and how many were written in the last 90 days.

Put these into a simple spreadsheet. This becomes your scoreboard for the next 90 days.

Days 8–30: Fix the fastest wins

Next, focus on changes that can move the needle quickly without requiring a full rebuild.

In most venues, that means response times, tour scheduling, and obvious clarity gaps on the website.

• Create or refine two email templates: one for new inquiries, one for post-tour follow-up.
• Update your website hero section so it clearly states who you serve, where you are, capacity, and a realistic starting price.
• Refresh your top Google and website images with recent, on-brand photos.
• Decide on standard tour windows and start using a scheduling link or at least a consistent structure for offering times.

By the end of day 30, it should be noticeably easier for couples to inquire, get a fast response, and get a tour on the calendar.

Days 31–60: Tighten the tour and follow-up

Now shift focus to your highest leverage moments: what happens on-site and right after.

Even modest improvements here can dramatically increase bookings without any extra marketing spend.

• Write a simple tour script or outline, and walk your team through it.
• Decide on one or two stories you want every couple to hear—about how you operate, what guests love, or how you handle rain plans.
• Implement a three-touch follow-up sequence after every tour (same-day recap, 48-hour check-in, one last note before releasing any held dates).
• Ask your team to track how many tours they run each week and how many convert.

This stage isn’t about being pushy; it’s about being clear and consistent. Couples appreciate venues that make the decision easy.

Days 61–90: Build your review engine and refine

With your funnel running cleaner, invest in the trust signals that will support bookings long after this 90-day push.

That means reviews and a bit of reflection on what you’ve learned.

• Add a review request step into your post-event checklist, with a simple template your team can personalize.
• Respond to every review that comes in during this window.
• Revisit your baseline metrics and compare them to the latest month’s numbers.
• Identify what moved the needle the most—faster responses, better tours, or reviews—and double down.

You may not fix everything in 90 days, but you’ll be out of “we’re just guessing” mode and into a cycle of test, measure, improve.

What happens after 90 days

Some venues take this plan and run with it. Others realize they’d rather have an experienced operator own the funnel so they can focus on the property and guest experience.

If you want to keep driving the plan yourself, repeat this cycle every quarter. If you’d rather hand it off, that’s where we typically step in—as a management partner or through a focused consulting sprint.

Either way, the calendar you want is built through small, consistent improvements like these—not one big marketing stunt. If you’d like help mapping your next 90 days, we’re happy to talk.